Advocacy App
Advocate, Communicate, and Stay Connected
Healthcare advocacy app focused on constituent community engagement and contributions.
Note: Per a non-disclosure agreement signed by both parties, the name of the client was changed. Elements of the work produced for this project have been modified or omitted in their entirety.
Industries
Healthcare
Advocacy
Tools
Google Docs
Figma
Work
UI & UX Design
Collaborator(s)
Product Manager
Blueprint for Change: The Unveiled Design and Uncharted Future
The final design aimed to create a seamless and accessible user experience, encouraging active community participation in healthcare advocacy efforts. A planned feature was a streamlined donation process to support advocacy efforts. However, the project was deprioritized before these designs could be implemented.
Simplifying for Accessibility, Awareness, and Engagement
The main objective was to simplify the app's information architecture to provide an accessible and engaging experience for users, particularly those between their mid-50s to early 70s. This simplification aimed to foster greater community involvement and awareness.
Defining Success Through Metrics
Although the project was deprioritized, the outlined success metrics included:
Churn rate reduction
Task completion rate
User satisfaction improvement
Uncovering the Path to Enhanced Community Engagement
The research phase involved reviewing existing research, conducting stakeholder interviews, and performing domain-specific and user research. Key findings to enhance community awareness highlighted the need for:
Improved feature discoverability
Accessibility
Information hierarchy
Navigating Solutions and Stakeholder Dynamics
The design process involved sketching multiple solution options based on research finding and iterating on wireframes and high-fidelity flows through stakeholder feedback. A significant challenge was managing evolving stakeholder requirements, which was navigated by prioritizing feature development to align with project goals.
Empowering Advocacy Actions
The final solution focused on creating intuitive workflows for:
Keeping up-to-date with healthcare legislation and lobbying efforts
Participating in community events
Accessing educational podcasts
Although plans to include donation workflows were halted due to project deprioritization, the design aimed to address the identified user experience issues comprehensively.
The Unforeseen Conclusion
The project was unexpectedly deprioritized due to organizational restructuring, leading to an abrupt end to the design efforts. As a result, user feedback on the final design was not obtained.
Lessons: Resilience, Accessibility, and Adaptation
Although the project outcome was abrupt, the lessons were indelible: the art of navigating evolving requirements, the imperative of accessibility, and the resilience in the face of ambiguity.