Wave
Travel, Create, Share, and Connect
Social network content sharing product that optimizes inclusive travel experiences and perspectives.
Note: Per a non-disclosure agreement signed by both parties, the name of the client was changed. Elements of the work produced for this project have been modified or omitted in their entirety.
A Feature Suite for Inclusive Storytelling
We built a feature that resonates with our target audience—diverse travelers in their twenties and thirties. The MVP's features included easy uploading and capturing of photos and videos; and a creative suite for adding text and stickers to content, enhancing the storytelling aspect.
Fostering Inclusivity Through Travel Narratives
Wave is more than just a social network; it's a beacon for inclusive travel. It empowers users to share their journeys through videos and text clips, aiming to build a vibrant community where diverse travel stories are celebrated. The MVP was designed to make content creation straightforward and engaging, encouraging users to share their unique perspectives and connect with the world.
Navigating the Challenge: Simplifying Content Creation
The challenge was clear: design an interface that simplifies uploading and capturing content, making it easy for users to share their travel experiences. This interface had to be intuitive, allowing users to seamlessly create content that could inspire, educate, and connect with others.
Bridging the Gap with Intuitive Design
Our goal was to create an experience that felt familiar yet innovative, enabling users to effortlessly share their travel stories. We aimed to remove any barriers to content creation, making it accessible to everyone, everywhere.
Evaluating Impact: Measuring Success Beyond Numbers
Bound by confidentiality, I can't share specific metrics, but success was measured by the positive feedback and engagement rates with the content creation features.
Navigating the Design Journey
Leveraging insightful research conducted by the Head of Product that highlighted a gap in inclusive travel representation started the journey. This discovery, combined with further user research, guided our design process. We crafted multiple wireframes, refining them through continuous feedback until we achieved a design that we believed would meet our users' needs.
Celebrating Inclusive Storytelling Impact
The launch of this feature was met with enthusiasm from our user base, who found that the feature enabled them to create and share content effortlessly. While I'm restricted from sharing detailed metrics, the feedback was positive, affirming our platform's impact on promoting inclusive travel.
Envisioning the Future: Lessons in Design and Inclusivity
This project highlighted the importance of accessible design and the necessity of focusing on core flows like registration and onboarding from the start. It taught me to balance scalability with simplicity, and innovation with inclusivity, highlighting the need to build for the future and the untold stories it holds. These lessons have refined my product design philosophy, spotlighting the significance of storytelling and user-centric design in crafting impactful digital experiences.
